Oz Baduklu

Areas of Expertise

• leadership
• product design
• UX design
• UI design
• user research
• product research
• interaction design
• user testing
• screening
• surveying
• visual design
• game design
• data collection
• sketching
• wireframing
• prototyping
• information architecture
• gamification
• presentation

Tools and Technologies

• Figma
• Sketch
• InVision
• Axure
• Photoshop
• Illustrator
• After Effects
• Adobe XD
• InVision Studio
• HTML
• CSS

Experience

BlueVoyant

Director of Product Design • 2022 - 2022

• established the first UX org and grew it from 2 to 5, which tripled the number of features released each month, resulting in a 41% increase in portal usage (our primary product)
• implemented the first design system, leading to a 60% decrease in development time, which amounts to roughly 100 developer hours per week
• designed a feature that allowed users to customize how they view aggregate data, allowing them to identify (and act upon) emerging 3rd-party security risks ~3x faster
• provided hands-on training and career coaching to direct reports, who ranged in experience from entry level to Lead UX Designer

Lead Product Designer • 2021 - 2022

• first full-time UX designer, tasked with revamping a customer-facing 3rd-party risk portal
• cleared a backlog of feature requests for the portal, leading to a 32% increase in portal usage and a commensurate reduction in API usage
• initiated a UX audit and UX overhaul in response to customer feedback, resulting in a 22% increase in customer satisfaction
• introduced coworking teams to a new UX handoff and review process, which led to a 21% decrease in the amount of time stories remained open

Oz Baduklu Design (Freelance)

2013 - present

• responsive designs for enterprise software, SaaS, and DaaS, including designs for desktop, iOS, Android, and tablet
• direction of the design process (from concept to iteration to launch) for internal interfaces and customer-facing applications
• extensive use of Figma’s robust collaboration features for increased efficiency in lieu of a traditional office setting
• thoughtful and collaborative approach with regard to the abilities and limitations of HTML, CSS, and JavaScript, keeping in mind that prototypes will be built by engineers
• accessible designs, when applicable, using Apple’s Human Interface Guidelines (HIG) as a foundation

CareerFoundry (Freelance)

UX Instructor • 2021 - present

• freelance mentorship for UX students in part-time and immersive courses to help facilitate career change and advancement
• mentorship encourages understanding of UX methodologies, best practices and trends, career paths, specializations, and portfolio review
• periodic communication through video conference, message, and work critique, ensuring that students are internalizing UX concepts in a manner applicable to real-world scenarios and professional environments
• evaluation of critical milestones, which act as benchmarks that allow students to progress in the course

Tapad

Product Designer (Lead) • 2019

• led design efforts for SaaS web applications, increasing year-over-year product launches
• created conceptual diagrams, wireframes, and prototypes in Sketch, Figma, and Illustrator with a keen eye for detail and with the customer's experiences in mind
• worked closely with the engineering team to build X new products and features
• owned the design process using Agile methodologies along all parts of the software development lifecycle
• designed reports that pulled data from BigQuery using custom parameters, requiring flexibility in the way fixed and variable schema were displayed
• introduced design standards and made them part of the company culture, including teaching engineers how to use Zeplin
• created a pattern library, implemented a new design system/design language, and trained Product and Engineering in UX design principles

Ourcade App

Senior Product Designer • 2017 - 2018

• owned the design process for a new social media app, from critical user and market research to prototyping and user interface design
• fostered collaboration using agile methodologies (including a product roadmap, sprint planning, and backlogs), which was critical given the limited financial nature of this early-stage startup
• instituted the use of project management software, such as Trello, in order to keep track of critical milestones and deliverables
• incorporated Nielsen/Norman Group (NNG) Heuristics, using established UX principles as a starting point in building a mobile application from the ground up

Virtusa

Senior UX Designer • 2016 - 2017

[Virtusa]

• UX/product design consultant for clients of Virtusa, including AIG, SIG, and S&P
• collaborated on design and format of RFPs/PoCs for prospective projects/clients
• delivered design assets required for the acquisition of clients/projects

[AIG]
• comprehensive redesign of a mobile application for account managers, with a list view, a map view, and API integration of industry news
• intensive overhaul of the user interface, making improvements to the application's capabilities, accessibility, and user experience
• pre-launch tests indicated a 20% improvement on time-in-app for users

[SIG]
• redesigned the user interface of an iOS application that allowed executives to find, book, and connect with each other at SIG conferences
• increased the feature-set by a factor of ten, eliminating the need for multiple applications, scheduling emails, and reminders, while reducing time to complete tasks by nearly 50%

S&P Global

Design Consultant • 2016 - 2017

• designed an internal enterprise application from start to finish, providing analysts with a comprehensive global ratings and investment research system
• led design efforts for a cross-functional team, including product owners, business architects, and developers to create products and refine features with respect to industry constraints, client confidentiality, and federal regulations
• performed hands-on user research that accurately represented the needs and dependencies of the users, which led to the creation of assets, mockups, and prototypes
• created a pattern library for this application that was later adopted by S&P's other applications as a design refresh

+ additional experience on LinkedIn

Education

General Assembly
• UX Design (2015)

Montclair State University
• Political Science/Finance (2013)

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